Who we are

Thinking, creating and supporting welcoming, distinctive and profitable places — spaces that truly reflect who you are.

Alma Lab is a studio specialised in concept creation, spatial design and operational support for hospitality projects: cafés, restaurants, gîtes, guesthouses, boutique hotels, hybrid venues, second homes and tourist accommodations.

We strongly believe that a place is more than decoration.
A successful place is a living, sensory and coherent experience — one that tells a story and truly works in everyday operations.

🍃 Our story

Studio Alma was born from a simple observation:
many places have strong potential, but lack a clear guiding thread, a strong identity or a global vision to become truly desirable and profitable.

With over 20 years of combined experience I have been directly involved in:

  • creating and launching restaurants and hospitality venues,

  • designing concepts and defining positioning and guest experience,

  • coordinating design, renovation and construction works,

  • recruiting, training and managing operational teams,

  • structuring workflows, budgets and operational processes,

  • preparing openings, repositionings and relaunches,

  • aligning aesthetics, functionality and economic viability.

Each project required balancing creativity and constraints, vision and execution, intuition and structure.
This operational background is the foundation of Alma Lab’s approach today.

I hold a Bachelor’s degree in Psychology, which strongly informs my way of working.
Hospitality projects are not only technical or financial — they are deeply human. They involve emotions, decision-making pressure, team dynamics and personal commitment.
Understanding these dimensions is essential to build projects that are not only beautiful, but also livable, sustainable and aligned with those who carry them.

Table avec une pierre, un dessin de bateau, des feuilles d'olivier, un bâton en bois, une toile beige, et des cailloux
Discover our packages
Quatre images montrant des éléments de décoration intérieure d'une maison avec un style minimaliste et naturel, incluant des planches de couleurs, un salon avec un canapé beige, une table basse en bois, des céramiques et un évier avec un robinet noir.

🌞 Our vision

We create places that:

  • feel reassuring and soothing

  • are designed to be easy to operate

  • align with a natural, non-toxic aesthetic

  • are coherent, beautiful and human

  • where every detail has meaning

  • find their audience and become sustainably profitable

We stand for a gentle, modern and conscious vision of hospitality.
Warm places — not because they try too hard, but because they feel right.

🧩 Our expertise

1. Concept & identity

We clarify the project’s DNA, positioning, storytelling, promise and personality.
This foundation shapes everything that follows.

2. Interior architecture & design

We design elegant, natural and functional spaces.
Our style blends warm minimalism, Mediterranean inspiration, raw materials and soft atmospheres.

3. Construction support

We collaborate with your contractors, refine plans, monitor progress and guide decisions to ensure coherence and quality.

4. Operational implementation

Because a place only exists through its operation:
team training, procedures, customer journey, internal organisation, opening & soft opening.

5. Optimisation & operations

We help build the foundations of a profitable venue:
management, pricing, housekeeping, experience quality and business model optimisation.

🤍 Our philosophy

Purposeful design — aesthetics in service of use
Human hospitality — emotion comes first
Non-toxic lifestyle — healthy materials, soft atmospheres
Essential simplicity — removing excess to reveal what matters
Co-creation — your vision combined with our expertise
Real-world operation — a beautiful place must also be easy to manage and profitable